CAPRI SUN: RESPECT THE POUCH!

Big ups to Ogilvy on this one. The advertising agency that houses not 1, but 2 Thunderdog murals came through with a big job! Thanks guys!

Capri Sun presents: THE DISRESPECTOIDS!

The brief was simple. To create a series of characters that embody the stereotypes of kids who disrespect the Capri Sun pouches. The result…

LEAKY LOUIE!

BOBBLE HEAD FRED!

WHOOPIE CUSHNER!

CHUCK THE CLUCKER!

The characters were used to launch a series of really awesome video games & TV spots. Keep your eye on the project because there are more secret characters soon to be released!

The games can be played at: www.respectthepouch.com

Check out the highlights below:

Seriously, the games are SUPER fun. A worthy time waster! Check out the screen shot from the Bobble Head Fred game…

You can see most of the TV spots on youtube.com - like this one: